Post-Grad: Marketing World

Post-graduation seems scarier than I had expected. With my graduation ceremony finally behind me, I have begun to look into potential jobs that would best suit me for once I finally receive my diploma. Although my internship with L.A.M.P. Media Productions has focused heavily on production, and that is something that I enjoy doing, I want to pursue a career in Marketing. Marketing has been a passion of mine for years, and I know that getting a career in marketing will be fulfilling. However, no matter how much I seem to have a strong idea of what I want to do following graduation, it has become evident that finding a job in marketing is going to be a lot harder than I initially thought. 

Most marketing positions know to how to, well, market themselves—very deviously, in fact. They will post it as a marketing position, or a “Brand Manager”, when in reality you are a salesperson on the floor of a COSTCO. This is not in any way supposed to serve as a jab at people who are in sales, but for the companies that want you to sell products, and not necessarily work in advertising and marketing, these posts can be very misleading. I have studied marketing for 3 years, and sales, in terms of face-to-face interaction and upselling a product, is not what I wanted pursue.

This serves as a cautious reminder to all of the post-undergrad students out there entering the job market—make sure to do thorough research on a company that contacts you before confirming an interview, or before going in for an interview. It is important that you understand that a company’s values align with yours, and that the position offered, is actually the position offered. 

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